The Bionic Man & Woman

The day of artificial intelligence is upon us. We’ve seen it in movies for years from the “Do Gooder,” Robo Cop to the cold blooded, Terminator.

WTF are you talking about, Nate?

Stop tapping that artificially flavored sugar packet in your artificially flavored coffee for a second and hear me out. I recently stumbled upon one of the dopest products I have seen in 2011.

Drum roll, please…

Jawbone UP – Bracelet and Mobile App 

The Bluetooth reached it’s pique years ago and has plateaued, however Jawbone is a prime example of what a Corporation should set out become. This innovative company is dead set on providing intrinsic value to the world one product at a time.

I personally never liked the aesthetics of wearing a BlueTooth on your ear, it not only feels asymmetrical but it looks it too. But this damn Bracelet idea, literally has me jacked out of my “F*ckin’ mind” though.

Lets break it down.

Jawbone, has developed a bracelet,($99, Multiple sizes) the wrist band syncs with an iOS(iPhone) mobile application. Creating a mobile extension of your body to your phone; this window into your body does the following :

1. Tracks your activity – “Use the UP wristband and iPhone® app to track your steps, distance, calories burned, pace, intensity level, active vs inactive time, GPS routes and more.”
2. Tracks your sleep patterns – “Put your wristband in sleep mode to automatically track your hours slept, deep vs. light sleep, awake time and overall sleep quality.”
3. Tracks your diet & meals – “Say hello to your new food journal. It’s as easy snapping a photo and responding to prompts about how each meal makes you feel.”

Imagine that… A person pays hundreds of thousands of dollars to become a doctor, to make hundreds of thousands of dollars. Jawbone has created a bracelet that costs $100, a bracelet that allows you to track your health, sleep and eating habits. Giving you the ability to make the conscious decision to change your lifestyle.