The day of artificial intelligence is upon us. We’ve seen it in movies for years from the “Do Gooder,” Robo Cop to the cold blooded, Terminator.
WTF are you talking about, Nate?
Stop tapping that artificially flavored sugar packet in your artificially flavored coffee for a second and hear me out. I recently stumbled upon one of the dopest products I have seen in 2011.
Drum roll, please…
Jawbone UP – Bracelet and Mobile App
The Bluetooth reached it’s pique years ago and has plateaued, however Jawbone is a prime example of what a Corporation should set out become. This innovative company is dead set on providing intrinsic value to the world one product at a time.
I personally never liked the aesthetics of wearing a BlueTooth on your ear, it not only feels asymmetrical but it looks it too. But this damn Bracelet idea, literally has me jacked out of my “F*ckin’ mind” though.
Lets break it down.
Jawbone, has developed a bracelet,($99, Multiple sizes) the wrist band syncs with an iOS(iPhone) mobile application. Creating a mobile extension of your body to your phone; this window into your body does the following :
- Tracks your activity – “Use the UP wristband and iPhone® app to track your steps, distance, calories burned, pace, intensity level, active vs inactive time, GPS routes and more.”
- Tracks your sleep patterns – “Put your wristband in sleep mode to automatically track your hours slept, deep vs. light sleep, awake time and overall sleep quality.”
- Tracks your diet & meals – “Say hello to your new food journal. It’s as easy snapping a photo and responding to prompts about how each meal makes you feel.”
This new technology is more then ergonomically gorgeous, but the branding and marketing is quite excellent too. Jawbone did an excellent job social proofing the website and mobile app, the mobile application UI(User interface) looks excellent. I haven’t gotten one yet, so sadly I cannot play with the app to see what the UX (User experience) is like. Another cool feature with the mobile application is the Challenge aspect; Up App has a social network inside of it. You can jump into all types of challenges (I.E. weight loss, running, etc.) without even leaving the app. (Nike+ should take note of that)
Using a lot of bright colors and happy everyday people, Jawbone did a great job giving the feeling of how one not only wants this in their life but NEEDS the product in their life.
Creating videos of White collar workers sitting at a desk and gently getting a vibration as a reminder to get up and move.
[vsw id="d78_lds6bqw" source="youtube" width="425" height="344" autoplay="no"]
Jawbone is leading the way for a new tech trend, bionic technology for the masses. When you think of bionic technology one normally thinks of smart prosthetic limbs for the handicapped or injured. However, there are a ton of solutions for the everyday person as well. Basic everyday problems that every human faces; the UP creates a window into your body that only a trained doctor could see before.
Imagine that… A person pays hundreds of thousands of dollars to become a doctor, to make hundreds of thousands of dollars. Jawbone has created a bracelet that costs $100, a bracelet that
allows you to track your health, sleep and eating habits. Giving you the ability to make the conscious decision to change your lifestyle.
My personal opinion is the UP technology coupled with AR (Augmented reality)
will help to create a whole new market for mobile applications and change the health care industry.
Lets just say I have a few ideas up my sleeve too :]
Jawbone UP was released but recalled because of issues with the bracelet malfunctioning, they’ll get it right the second time, I am sure of it. Check out this Amazon review, quite hilar:
“By ************(Essexville, MI United States) -
This review is from: Jawbone UP Band (Electronics)
It was so cool the first couple of weeks! I like the activity tracking, the reminders to get off your butt and walk around, and the sleep monitor was awesome!
Then it started taking a couple of tries to get it to sync.
Then it wouldn’t sync at all.
Then it died.
I’m not too ashamed to admit that a piece of me died with it!
I woke up this morning, not to gentle vibrations on my wrist from my UP; but to the sounds of my dog licking her butt.
Right next to my face.
I’ll miss you UP.”